Yoti Embraces a New Way of Thinking About Digital Security

On Worldwide Business with kathy ireland®, Yoti’s Director of Regulatory & Trust Julie Dawson and cofounder & CEO Robin Tombs share how their revolutionary app is helping people protect their identities and privacy from digital pirates and other security breaches. Yoti’s technology empowers users to build an app-based profile that acts as verification of their identity with one very disruptive tweak: customization. Rather than automatically entering a set amount of required data, Yoti users can choose which details to keep private and even use broader data sets such as age ranges to maintain a sense of anonymity.

Yoti’s cutting-edge app not only helps individuals safeguard their identities, it also helps businesses verify customer IDs and ages while providing a one-stop shop for biometric e-signing, password-free login and authentication, and secure facility access via Bluetooth. Overall, Yoti is leading the charge toward lower fraud risk and increased privacy by thinking differently and putting the needs of the public first.

Worldwide Business with kathy ireland® is the premier source for the latest business stories, offering viewers a glimpse into the thoughts and insights of some of the brightest minds in industry today. Business mogul Kathy Ireland interviews global executives for their unique perspectives into the exciting opportunities facing modern companies and how they’re making groundbreaking changes in their industries and impacting the world around us. Worldwide Business with kathy ireland® airs weekly on Fox Business Network and . For viewers who want to know more about the topics covered, supplemental digital content is available on various video platforms and across social media.

Over the course of 1,000 episodes and counting, Worldwide Business with kathy ireland® has dug deep into some of the most innovative brands on the planet, connecting consumers with new ideas and starting conversations about everything from health to technology. To see how you can tell your brand story on WWB, contact us today.