While online shopping is an attractive option for consumers eager to indulge in a little retail therapy without leaving the comforts of home, it also presents some issues for sellers who need to find new ways to connect with consumers and instill confidence in their products. Jon Cheney, CEO of Seek, appears on Worldwide Business with kathy ireland® to talk about the immense potential of web-based augmented reality software and what business owners can expect from this innovative technology.

Seek‘s user friendly platform helps improve customer experiences by increasing product awareness and giving consumers a better understanding of what to expect from their purchases. As augmented reality brings products to life, the “wow factor” enhances customer confidence, leading to an increase in overall site interaction and conversion rates. Perhaps best of all, AR can also lead to a decrease in returns and boosted brand loyalty, ushering in a more profitable future for retailers eager for new ways to compete.