When healthcare providers have to pay a premium for important, technology-driven equipment, those soaring costs carry over to customers. On Worldwide Business with kathy ireland®, EdgeEndo Owner and Founder Dr. Charles J. Goodis discusses his company’s forward-thinking business model and numerous innovations that prove it’s possible to provide dental professionals with premium technology without the exorbitant price tag.

Many endodontic supply companies charge inflated prices due to factors like high overhead, lofty shipping costs and mark-ups added by intermediary companies, such as distributors and retailers. EdgeEndo is able to offer cutting-edge products at up to half the price touted by competitors thanks to their commitment to U.S. manufacturing and direct sales. From EdgeBurs to hand files, comprehensive starter kits to ultrasonics, EdgeEndo’s product line helps dental professionals work efficiently, effectively and safely, while providing patients with the best possible care at prices that make sense.